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BrassTacks.net
CONTACT:
Sam Vigil Jr.
Gresham, Oregon
503.661.2585
samvjr@BrassTacks.net
Sam Vigil Jr. is a 20-year veteran of the marketing communications profession
with experience in large and small companies, as well as having worked with
non-profit and arts organizations.
Contact
Sam to learn how he can help your organization use marketing and strategic
communications to reach your business objectives. |
Fundraising & Philanthropy
Strategic marketing
& communication
for bottomline results
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- Fundraising & Philanthropy
- Are you connecting with your donors?
- Are you helping your supporters experience the joy of giving to an
organization or cause in which they strongly believe?
- Are you helping your supporters feel connected to your organization
or cause?
- Have you told your donors how their gifts are changing or saving lives?
- Are you communicating regularly with your donors?
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- Marketing & PR Strategy
- Are you reaching the consumers of your product or service in the most
efficient manner?
- Are you talking to them in language they understand, in ways that speak
to them?
- Is your story reaching the people that your product or service appeals
to?
- Are you employing the media that reach the consumers of your product
or service?
- Are you reaching them when they are "ready to buy"? How do
you know?
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- Media Relations / Publicity
- Is your story being told in the news media?
- With the right emphasis and angle?
- Are you or your company positioned as leaders or experts in the field?
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- Internal Communication
- Do your employees, staff, and other constituents know the company's
mission and business objectives?
- Do their actions support the company's mission and business objectives?
- Do you have an Intranet to serve your internal constituents?
- Is your company's CEO communicating regularly with employees and other
key constituents?
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- Web Communication Strategy & Design
- Does your website tell your organization's story effectively?
- Does it move the site visitor to sympathy with the company's mission
and business objectives?
- Is your website message consistent and integrated with your other media
messages and image?
- Does your website move visitors to take an action?
- Has your website been redesigned or updated in the last year?
- Is your website home page updated regularly?
- Does your website have an online newsroom with more than just news
releases?
- Do you have an Intranet to serve your internal constituents?
- Why Communications Professionals Should
Lead Web Site Design and Development
- How to Choose a Web Site Design
Expert
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- Events
- Has your company recently used events to gain favorable publicity from
key news media?
- Has your company sponsored or hosted or become associated with a local
charitable organization's event gaining you favorable exposure in the community?
- Has your company sponsored or hosted a fund raising event to help a
local community charity raise money to fund their community programs?
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- Writing, Editing, Publications
- Are you using print media effectively to reach your target audiences?
- Are you using the right brochure, newsletter, flyer, newspaper insert
to reach your target audience?
- Are you using the right message for your intended audience?
- Do you need to upgrade or redesign existing print vehicles?
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